# How I Create Video Ads About ZARA

As I mentioned before about my concept of the video. I summarise that here, the concept is to promote the virtual trial room. For this I suggest VR. Now I am going to explain how I created this video which effect I used also how it’s going.

Here I use a stock video from [pexels.com](http://pexels.com), I just fast-forward it so that it does not look boring. I increase 600% of its speed. this video is about a lady who checks some dresses in a shop.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1699220411410/9efdc4d6-aa58-428b-9570-15edcd48c4d1.jpeg)

I use three videos at a time, i is she is walking, and entering the room and another video shows that she is checking her dresses in front of the mirror. all of those images are collected from [pexels.com](http://pexels.com). I also fast-forward them and cut a little bit to make them look good. and use position and scale to set all of them on the same frame. Also, add some borders so that it looks good.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1699220412880/881aac20-1edd-47be-af26-4ce544b58787.jpeg)

This is also a stock video and also collected from [pexels.com](http://pexels.com). I use text, speed up and scale up to make this part show that she is happy.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1699220414574/ddd2c572-1d10-44e1-8c00-3ef60e7f7178.jpeg)

here use an effect called Track Matte key and matte my main video. so that the video showed under the text.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1699220416388/5379f3f9-f05f-464f-84e0-2ba63500f284.jpeg)

I collected this video from YouTube where the man said “DO IT”, I used video to make my ad funny and interactively. This was also a very popular meme. I didn’t use any effect on it.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1699220418347/1b33459c-945c-4cd0-88b9-3410409496ec.jpeg)

This video footage was recorded by me. you can see a girl in this clip, she is my classmate and she volunteers for this clip. and I use a text effect to show “TRY OUR NEW VIRTUAL TRIAL ROOM”

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1699220420147/39855280-638c-420a-b8f6-ceef050c5678.jpeg)

I use a glitch effect here to show that she is now going to the VR world.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1699220422166/42c1e91d-37b0-4c76-8cf8-28c275706309.jpeg)

This is also a stock video collected from [pexels.com](http://pexels.com). in this clip, we see a girl in different dresses. I use it as a reference because of the limited time I can not be able to record this type of video with my classmate that is why I talked with one of my teachers, her name is Roxane. and told her about this then she told me that I can use those stock video that is why I use this as a reflection of my vision.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1699220423928/64a8fa64-827b-40c8-9661-9fff7a937c3f.jpeg)

here is the same girl with a different dress.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1699220425528/c9ca520b-371f-4b88-9735-1710ffc1c041.jpeg)

Here my classmate was watching herself with a different dress and she swapped her dress just waving her hand.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1699220426855/7fb7ab4f-12c5-4806-ab59-4b2b0d50b11a.jpeg)

In my final footage I use some different dresses of a girl and all of them are ZARA’s dresses. all of those images are collected from the internet.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1699220428572/03c08dfa-6e33-48df-9621-bb65b5d1f131.jpeg)

I added an effect and showed ZARA’s name so that I could influence my viewers about ZARA.

![](https://cdn.hashnode.com/res/hashnode/image/upload/v1699220430521/d2d4eda9-576a-47fb-a40c-97fa14a20aa3.jpeg)

In this footage, I added a subheading that showed my main motive that ZARA is moving with the Digital Future.

Video ref:

1.  Videos, F. (2016) *Woman Picking Out Clothes Free Stock Video Footage, Royalty-Free 4K & HD Video Clip*. At: [https://www.pexels.com/video/woman-picking-out-clothes-853800/](https://www.pexels.com/video/woman-picking-out-clothes-853800/) (Accessed 10/01/2023).
2.  *Girl Writing on Glass Using a Lipstick Free Stock Video Footage, Royalty-Free 4K & HD Video Clip* (2021) Directed by SHEETS production. At: [https://www.pexels.com/video/girl-writing-on-glass-using-a-lipstick-9772306/](https://www.pexels.com/video/girl-writing-on-glass-using-a-lipstick-9772306/) (Accessed 10/01/2023).
3.  *Montage of a Woman Changing Dresses Free Stock Video Footage, Royalty-Free 4K & HD Video Clip* (2022) Directed by Davila, R. At: [https://www.pexels.com/video/montage-of-a-woman-changing-dresses-12723362/](https://www.pexels.com/video/montage-of-a-woman-changing-dresses-12723362/) (Accessed 10/01/2023).

*Originally published at* [*https://shayaike-1667566634021.hashnode.dev*](https://shayaike-1667566634021.hashnode.dev/how-i-create-video-ads-about-zara)*.*